AI has become a collaborative design partner who has read all the novels, movie scripts, articles, seen an infinite number of visuals, and can remember it all at any given time to extract patterns.

What are we missing out if we only design for the conscious mind? With the help of the recent advancements in brain imaging technologies…

We see more and more physical product and service companies becoming software platforms…

Looking back on this point in time in 10 or 50 years, we will see a clear refraction point at which digital and physical experiences started to merge and created a whole new way of interacting with the world…