As the largest hotel company of the world, Marriott International is a huge organization with many different functions within the US and across the world. Design is embedded in many of these functions whether it is for a physical space, graphic communications, a welcome experience or a digital interaction.

Realizing the challenges of providing consistency across all these outlets, I proposed creating a set of principles that would serve as high-level guidance for day-to-day design decisions across the whole organization. My strategy was to study the company and its DNA along with the global design landscape, propose an initial approach, and integrate key leadership via individual interviews to shape and promote the outcome.

Intrapreneur, Pitch proposal
Research and Strategy Development
Executive Presentation

Karim Khalifa - Executive Oversight
Gretchen Hartley - Strategy