Starlab on 5th Avenue
Starwood’s Design and Innovation Lab seamlessly integrates digital touch points into the physical space
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Starwood Hotels brought together its physical and digital design teams at the brand new 5th Avenue location. The design team was tasked to develop an experience that reflects the heritage of company's luxury brands, with future forward digital touch-points seamlessly integrated into the architecture.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Worked with a team of internal and external creatives for the interiors, environmental graphics and UX/UI design execution. Collaborated with the corporate PR to develop the design narrative for press and investor presentations.
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Item description
Diamond wall with timed LED transition and infinity background + the interactive digital mirror.
Digital art integrated into architecture to create storytelling moments and support the innovation narrative of Starwood and it's lifestyle brands.
Digital square frames showcase guest generated instagram content as a connection window between designers and the users.
