BCP, Peru’s largest bank asked Frog to imagine their next-generation physical branch that will help their customers make the transition to digital banking.

We conducted qualitative and quantitative research along with branch audits to identify the needs and motivations of customers within digital (web & app) and physical (in-branch) touchpoints across their entire journey. Worked with research, strategy, product management, architecture, visual design, and development teams to create and test user-centric solutions that aligned with the business needs. We built a low-fidelity branch prototype and pilot branches in Lima to test initial interaction concepts.

Research & Strategy
Spatial Experience Design
Concept Visualization

Jeffrey Sharpe - Executive Director
Florence Guiraud - Architectural Design Director