• work
  • about
ufuk keskin
  • work
  • about

sheetseat

Flatfold chair that is manufactured from a single piece of plywood with 3/4” thickness when folded.

Design, prototype and publicity.

w holiday tree

W Hotel's twist on holiday tree, launched at every W Hotel globally along with a social media campaign. #shimmerunfiltered

Design direction, structural design, 3d modeling, rendering, manufacturing drawings, vendor selection & overseeing production.

Creative Director: Ravi Hampole

typeshelf

Word used as the object it depicts. Single piece, laser cut stainless steel shipped flat. Simple manufacturing with virtually no material waste or additional hardware.

Design, prototype, manufacturing, marketing.

starlab

Starwood’s Brand Innovation Lab on 5th Ave, NYC. Designed to showcase Starwood’s dedication to innovation and a nod to it’s rich heritage.

Various interactive social media installations were placed in various spot as a direct feedback mechanism from our guests to designers who work on shaping the future of the guest experience.

Concept, production drawings, renderings, prototype, vendor selection and overseeing production.

Creative Director: Ravi Hampole

shadow clock

Shadow clock shows time with 2 shadows of a pin on the wall. There are 2 different level of LED lights in the ring creating 2 different height shadows.

Concept, design and working prototype in collaboration with Lighting Research Center, Albany.

highrise

Wall accessory transforms into a vase by folding each circle onto the next one.

Design, prototype, manufacturing, marketing.

pesce

Shampoo bottle concept that can be up-cycled as a bathroom toy once its empty. Thinning silhouette and hole on the body makes it easy for little hands to grab in slippery situations.

Concept, 3d model, rendering.

google whcd

Google hosted entertainment and political celebrities during the weekend of White House Correspondents Dinner in Washington, DC. Upcoming and current Google products were integrated creatively within number of guest lounges.

Concept, design, production drawings and overseeing of the build.

half an hour

A witty design of otherwise standard wall clock without the second half. 

Concept, design.

gemini

A vodka bottle that has a second side for the mixer. Logo is reversible to be read same on both sides.

Concept, structural design and rendering.

Graphic design by Emily Berry

google ial

Google brought together internet pioneers from all around the world in order to discuss future of online freedom.

Concept, design, production drawings, overseeing the build.

timewarp

End user decides the final look of the clock by bending their numbers of preference. Laser cut steel, radiant red back face with hand bent numbers.

Design, prototype, manufacturing, marketing.

le meridien summit

Launch of the new brand identity for Le Meridien hotels. Worked with a local production agency to create the stage and various installations including a notebook bar which changed entire look every time a page was torn out of 188 notebooks. 

Concept, design, production drawings, vendor selection, overseeing the build.

luxury summit

State of luxury in hospitality industry was discussed at the summit in Dubai. Whole experience was inspired by the phrase “through the looking glass” from Alice in Wonderland, referring to Starwood’s point of view on luxury segment.

Concept, design, production drawings, vendor selection, overseeing the build.

Creative Director: Ravi Hampole

sheraton summit

Worked in tandem with graphics team to create a separate visual identity for the event which was then injected into design of experiential elements throughout. Created a recyclable backbar out of cardboard tubes highlighting partnership with Starbucks. 

Concept, design, production drawings, vendor selection, overseeing the build.

sheetseat

— view —

w holiday tree

— view —

typeshelf

— view —

starlab

— view —

shadow clock

— view —

highrise

— view —

pesce

— view —

fish.jpg

google whcd

— view —

half an hour

— view —

3.1.jpg

gemini

— view —

gem2.jpg

google ial

— view —

timewarp

— view —

clock1-1.jpg

le meridien summit

— view —

luxury summit

— view —

sheraton summit

— view —