Global Environmental Activation & Social Media Campaign
Lead Environmental Designer
W Hotel's twist on holiday tree and complimentary environmental elements, launched at every W Hotel globally along with custom visual identity and social media campaign using #shimmerunfiltered handle.
Design, prototyping and production oversight of the injection molded final product that was manufactured in China.
Final design comprised of fragmented reflective cones that can be stacked into each other for most efficient and cost effective shipment to more than 60 W Hotels globally.
Product Design, Environmental Design