Starwood’s Experiential Design and Innovation Center
Lead Environmental Designer
Starwood’s 5th Avenue design & innovation office and luxury brands showcase space.
Lead designer for environmental and experiential elements including interactive architectural installations, collaboration spaces and environmental graphics. Creative direction of the agency for execution that meets the design intent and client expectations.
Experience Design, Environmental Design
Semi-private meeting rooms.
Chandelier over the staircase incorporates live tweets using the handle #spglife.
Digital frames with square image format and custom branded etching showcase guest generated instagram images as a direct feedback mechanism for designers.
Diamond pattern wall in the lobby has a subtle backlight on iridescent surface that transitions throughout the day.
Environmental patterns created using icons from brand passion points serve as discovery moments.
Multi functional space: semi-private meeting room, material library and bleacher style seating for town hall meetings.
4 inspirational themed vignettes: Form, Typography, Material and Color.